R.I.M is Falling Fast
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It’s astonishing how quick the tides
can change. It seems like only yesterday that everyone had to have a
Blackberry. It was impossible to walk anywhere without seeing someone typing
away on there R.I.M (Research in Motion) powered phone. They revolutionized the
phone industry and for short period of time they were on top of the tech world.
How times have changed. Smartphones
such as Apples Iphone and Samsung’s Galaxy have taken over the phone market.
The future seems desolate for the Blackberry and its producers R.I.M. Apple has
taken over the industry and there aren’t many options left for R.I.M to save
themselves from going out of business. Ed Gelblum,
an analyst for Morgan Stanley, predicts that they would have to make layoffs of
up to 90% of its workforce to stay afloat.
It seems that their last hope will
be the introduction of their new phone the Blackberry 10. Even with this the
future still looks bleak. Most industry analysts predict that another form of
the Blackberry won’t do much better then their recent attempts. R.I.M’s shares
are falling fast and they currently sit at only $8.23/share.
This is dismal compared to Apples stock that sits at $586.19/share.
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No matter how hard they try it
appears that R.I.M and its Blackberry are becoming a distant memory. If the
launch of the Blackberry 10 is not a smashing success we may be seeing the last
of them.
It's crazy to think how quickly things have changed. I remember having a blackberry along with most of my friends and now everyone has an iPhone. I guess it's a good lesson to companies on top, don't every stop innovating.
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